We are now talking about a war in which Israel refuses to allow foreign journalists access into Gaza, and both sides are battling for global support and to shape the narrative of the conflict via Web 2.0 strategies. As the Gulf War was the first cable news war, the current Israel-Palestine conflict is the first YouTube war. The obvious question being: is this the future of wartime journalistic propaganda? It is clear from watching just a few of the videos available on Palutube that there is a different tone here than on the IDF's YouTube channel. The IDF's content has focused on justifying their attacks, which have been widely criticized as a disproportionate response to Hamas' aggression, through videos of Hamas' rocket attacks and evidence of other Hamas wrongdoing. In contrast the new Hamas site is a mix of videos that either display the large scale suffering that is going on in Gaza or provide evidence that Palestinian morale in Gaza is not dead through songs and videos of demonstrations. The latter videos are particularly of interest considering the character of the Israeli attacks. It is quite clear that Israel's attacks are an act of aggression by the side with the upper hand. Hamas rocket fire into Israel, while indefensible from the perspective of someone who would like to see the conflict resolved through diplomacy, is essentially impotent in comparison to the Israeli response. The Israeli message is that Hamas is thoroughly out gunned and by continuing to fire into Israel Hamas is inviting Israel to respond tenfold simply because they can. In a recent New York Times Op-Ed piece Rashid Khalidi presented a particularly insightful quote from former IDF chief of staff Moshe Yaalon: “The Palestinians must be made to understand in the deepest recesses of their consciousness that they are a defeated people.” Temporarily setting aside how disturbing that statement is, with Palutube Hamas appears intent on saying it is also not correct.